Designed to maximize convenience, the new service is called BMW Direct and will be offered in the United Kingdom. At launch, the program has 400 parts available and all have free shipping and a two year warranty.
According to Carl Sanderson, General Manager of Aftersales Development at BMW UK, "We recognize that there are customers who wish to buy BMW products but do not necessarily want to travel to a BMW dealer to make a purchase. As such we see eBay as the perfect solution for them. By embracing this modern retailing approach, we believe we can engage with and satisfy a number of additional customers through what is a new retail channel for BMW.
